You Started a Business to:
But somewhere along the way, you started chasing silver bullets — and ended up working harder than ever.
Hope for Founders helps you Sell & Scale — a creative, repeatable system that makes your business interesting, builds trust, and turns ambition into results.
How balanced are you feeling about your current founder life?
Building a successful business isn’t just about revenue — it’s about focus, consistency, and the energy you bring to every decision.
Rate yourself out of 10 in the areas below. Most founders find that when one of these is off-balance, sales start to slip, clarity fades, and growth feels harder than it should.
The more balanced your foundation, the stronger your sales systems perform.
Let’s Be Honest
I’m not here to hold your hand or generate leads that never convert.
I give you clarity over comfort — showing why you’re not getting the sales you want and how to fix it.
My approach is simple: I listen to your creative vision and entrepreneurial voice, then combine strategic and financial expertise to deliver practical, real-world systems that work.
Because people buy from people they like, trust, and who deliver real value.
Behind Hope for Founders
After 20+ years in finance, private wealth, asset management, and entrepreneurial ventures — including running my own financial planning practice — I’ve seen what separates the few who scale from the many who stall.
As a Non-Executive Director and Chair of Capital Raising for Metallicum Minerals Corporation (ASX), I lead investor communications, financial modelling, and pitch development. I hold an MBA (High Distinction) and combine governance discipline with practical experience to deliver clarity, strategy, and action.
Hope for Founders exists to help you restore the core drivers of your success: clarity, creativity, and courage.
I help founders sell more, scale faster, and reclaim their time—so they can build a high-growth business and a better life.
The PurpleBullet™ Method
Increase Sales. Attract Investors. Stand Out
There’s no silver bullet. But there is a PurpleBullet™ — a creative, repeatable system that helps founders:
- Increase sales and extend their cash runway
- Attract investors who believe in their vision
- Stand out in a world where AI makes everyone sound the same
The PurpleBullet™ blends creativity, clarity, and execution — designed for founders who want results, not buzzwords.
What You’ll Get
A Clear Plan
You’ll know exactly where to focus your time and energy — no guesswork, no noise.
A practical roadmap that keeps you laser-focused on what actually drives sales and builds value.
Systems That Work
We’ll create simple, cost-effective systems that save time and scale smoothly.
If there’s a free option, we’re using it.
If it doesn’t deliver, it’s gone.
Your Authentic Voice
You don’t need to sound like everyone else.
We’ll capture your real founder voice and use it consistently across your website, sales calls, presentations, and meetings — so you sound authentic everywhere that matters.
Our Process & Costs
1. The Strategy Call
A 20-minute chat to unpack where you’re stuck and see if we’re the right fit. No sales pitch, no fluff — just clarity on what’s really holding you back.
2. The Deep Dive — $1,200 AUD
A 90-minute working session to identify your biggest growth barriers and what to fix first. You’ll walk away with a clear action plan and fresh perspective — even if we don’t work together again.
3. The Strategy Blueprint
This is where we map your full go-to-market strategy, ideal customer profile, and 90-day execution plan. You’ll get the clarity and structure of a $300K executive hire — without the long-term commitment or corporate jargon.
4. Fractional Advisory
Once the blueprint is in place, you can choose to stay on for hands-on execution. That means dedicated senior capacity guiding you through implementation, accountability, and systems that scale. I don’t bill by the hour — this is a results-driven partnership, not a timesheet arrangement.
Customised pricing is provided after the Deep Dive based on your goals and business stage.