Build Your Hit Track
You started your business to create a better life.
But somewhere along the way, your dream job became just… a job.
You started chasing silver bullets — and ended up working harder than ever.
💡Everyone who joins a Listening Session receives one clear, actionable thing they can change immediately ‘One Thing’ that removes noise and creates momentum.
THE PURPLEBULLET™ METHOD
Break the Rules. Beat Average.
Most founders don’t fail from lack of information. They fail because rules become invisible walls. Best practices create average outcomes. Exceptional work starts where the rules end.
SUCCESS HAPPENS IN PRIVATE
Release Before Approval.
Your best work appears in the quiet moments — before anyone else’s opinion interferes. Second-guessing yourself kills momentum.
WHY MONEY MATTERS
Freedom. Security. Choice.
Money isn’t the goal — it’s the tool. It gives you options to create the life and business you want.
CREATIVITY IS YOUR EDGE
Originality Wins. Playbooks Fail.
Everyone has the same playbook. When everyone follows it, it stops working. People don’t buy from the most informed — they buy from the most interesting.
MY EXPERIENCE
20+ Years Helping Founders Win.
Steven Shaw (MBA, MAICD) is a Non-Executive Director, Advisory Board Member, former Chair of Capital Raising, and Founder of Hope for Founders, with 20+ years’ experience selling to high-net-worth individuals, family offices, and senior decision-makers across finance, private wealth, asset management, AFSL governance, and entrepreneurial ventures. He holds an MBA in Entrepreneurship with a High Distinction average and brings a rare blend of governance discipline, commercial strategy, and capital raising experience.
Steven has advised founders and growth-stage companies on capital strategy, investor readiness, government grants, scaling operations, and governance structures that withstand regulatory scrutiny. He currently sits on two boards and has served as both Chair of a Capital Raising Committee and Head of Compliance.
With senior roles at NAB Private, Macquarie, and Mercer, as well as five years running his own business, Steven combines real-world founder experience with investor-level clarity. His leadership approach integrates proven cultural frameworks—Schein, Denison, Kotter, and the Competing Values Framework—to link culture directly to performance, accountability, and execution.
Our Capabilities
What We Produce With You — Clear, Commercial, Creative.
We redesign the engine of your business — pricing, models, cashflow, and decisions — so momentum becomes predictable instead of accidental.
Your voice becomes your advantage. We shape the story investors believe, customers remember, and the market can’t ignore.
A repeatable, founder-friendly sales architecture that builds traction every week. No fluff — just clear funnels, simple actions, and measurable results.
Identity, rhythm, and decision confidence. We help you think clearer, communicate sharper, and lead with the momentum your team feels instantly.
Investor readiness, ecosystem leverage, and strategic relationships that accelerate growth. From capital narrative to partner outreach — we tune your signal so the right people respond.
We help you express your ideas with precision — investor decks, pitch structure, strategic messaging, and simplifying complex concepts so people get it instantly.
Simple systems, workflow design, and operating structure that make the business feel lighter, faster, and easier to run — without adding complexity.
The Production Session: Your Path to a Hit Record
We don’t do “consulting packages.” We follow a process designed to strip away the noise and focus entirely on your unique creative vision—your hit record. We start by becoming your producer, dedicated to capturing the definitive version of your work and bringing it to market.
1. Listening Session
What it is: A 20-minute discussion to hear your current “track.” Before we meet, you’ll receive six short pre-questions to set the tone. During the session, we focus entirely on listening — exploring your answers in depth to uncover what you’re really trying to achieve and the biggest piece of noise blocking your growth.
💡Everyone who joins a Listening Session receives one clear, actionable thing they can change immediately ‘One Thing’ that removes noise and creates momentum.
The Goal: Clarity on the single problem to solve. Together, we’ll determine if we’re the right creative partners to help you achieve a new sound.
$0
2. Stripping Down the Track
What it is: A 90-minute intensive working session where we deep-dive into your financials, processes, and operational rhythm. We go granular — exposing the “unconscious rules,” assumptions, and inefficiencies that are holding you back.
The Goal: You leave with a clear, evidence-based action plan to address your most critical growth barrier immediately. This session is designed to be your decisive pivot point, whether or not you continue with us.
$1,200
3.Recording the Master
What it is: Where creative and commercial mastery meet. We capture the full picture of your business, using your unique voice to shape a 90-day execution plan. Together, we define your go-to-market strategy, ideal customer frequency, and the steps that connect vision to measurable outcomes.
The Goal: To produce the definitive blueprint for your sales and investor strategy — combining creativity with the structure of a seasoned producer.
$5,000
4. Touring and Scaling
What it is: Once the Blueprint is complete, execution becomes everything. We work alongside you — in your office, at networking events, or wherever traction happens — to implement your strategy and stay agile as adjustments are needed.
The Focus: Every action is laser-focused on measurable results. We refine, adapt, and prioritise high-impact activities that accelerate growth, strengthen positioning, and drive sales or investment outcomes.
$3,500 per month
PurpleBulletTM Insights
